ONE MESSAGE • ONE MISSION • OWN IT!

---

UNGENTRIFIED presents a unique concept in homeownership. We are perhaps one of the few financial firms expressly dedicated to the empowerment of the black community. We offer you a holistic approach to homeownership and wealth creation.  With the expert guidance of Fritz Pongnon, our specialized approach is both accessible and affordable.

At UNGENTRIFIED we are passionate, driven, and singularly focused on one message and one mission, and that is to help you acquire and purchase a home in an extraordinarily short time. Driven by our mission we have established a CHOICE Purchasing Program.  In keeping with our mission, we help you make the right choice for an affordable home. 

For Fritz Pongnon, the OWN IT mission is both real and personal.  Prior to becoming a savvy businessman and expert in homeownership, Fritz was all too familiar with the streets of New York City.   He grew up in Queens and was a product of the streets.  He found himself at a very young age having brushes with the law, violence and poverty.  As a child, Fritz was forced to navigate the challenges of the streets for his mere survival.  Today, that survival instinct serves as an honorable and tenacious will to fight for families in our community.  He empowers people to take a proactive approach to their future and assist them step by step in the home buying process.  With his expertise, drive and smart decision making, Fritz's, fight for the empowerment of the residents in our community begins with his search to purchase foreclosed or distressed properties in  the Southeast corner of Newport News,  Virginia.  

Through CHOICE we work with our clients to provide Creative Home Ownership Initiatives for Community Empowerment.

UNGENTRIFIED is no accident. It is a very deliberate course of action to stop the dislocation and disenfranchisement of our communities of color. Under the guise of improving communities "Gentrification" upgrades housing in urban areas and deliberately draws an influx of "outsiders" who move into these upgraded units. The original occupants who are unable to afford the increased cost of living are more than often displaced and forced to move out of the very neighborhoods their families have lived in for generations. These families are often people of color who, once forced out of their neighborhoods often settle in more impoverished areas that are too often high risk, overcrowded, and riddled with crime. 

In the CHOICE Purchasing Program, occupants lease the home for a period of 1 year.

·  It is your choice to lease with the option to buy or continue to lease the home.

·  If you choose to lease with the option to buy you will then choose a purchasing term.

·  You may choose a 5, 7, or 10-year term.

·  Keeping it affordable, the payments are structured so that the purchaser does not spend more than 30% of his or her income on the monthly payment.

·  Tentative owners make an application to purchase their home and contribute anywhere from 1% of the homes purchase price towards the down payment.

·  The down payment goes directly towards the cost of the home.